INSIGHTS

Writing that we'd stand behind in a readout

No hot takes, no hype. Cited, specific writing on where AI pays in mid-market organisations — and where it doesn't.

When not to use AI: the checklist we score against

The six tests a use case has to fail for us to write NO-GO — published so you can check our verdicts against them. With one worked example per test.

Ossama Mughal·JUL 2026·9 MIN

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EVIDENCEPUBLISHING SOON

Australia has adopted AI. It hasn't been paid yet

The adoption-vs-returns evidence read honestly: the RBA's "piecemeal" finding, Deloitte's 12% vs 25%, what the gap consists of, and the three questions to ask before the next AI line item.

Ossama Mughal·PUBLISHING SOON